Hollywood Hair Salon & Day Spa
project overview
client:
Hollywood Hair Salon & Day Spa
services:
Website Redesign, Lookbook Design, Video Production
industry:
Beauty & Wellness
role:
Creative direction, web design, print design & video
about the project
Hollywood Hair Salon & Day Spa is a full-service salon and wellness destination in Concord, New Hampshire — offering everything from balayage and color services to massage, sauna, and CryoSkin treatments. A team of master stylists with decades of combined experience, built around making clients look and feel their best.
Broken Chorus was brought in to overhaul their digital presence, design a lookbook that matched the quality of their work, and produce video content that brought the brand to life.
the challenge
A premium experience with a presence that didn't match it
Hollywood Hair had the talent, the services, and the clientele. What they didn't have was a brand presence that communicated any of it clearly. The website wasn't reflecting the caliber of the salon, and there was no cohesive visual language tying the brand together across digital and print.
our approach
Build a visual identity worthy of the experience
We approached this as a full creative overhaul — not just a website update. The goal was to give Hollywood Hair a presence that felt as polished and intentional as the work happening inside the salon. The website was restructured for clarity and bookings. The lookbook was designed to showcase the team's work in a format clients could actually hold. The video gave the brand energy and movement it didn't have before.
final solution
A brand presence as sharp as the work behind it
The result was a cohesive creative package — a redesigned website that converts, a lookbook that sells the experience before a client ever walks through the door, and video content that gives Hollywood Hair a voice online. Everything aligned, everything sharp, everything working together.